In my last post I talked about the 4 A’s – access, availability, accountability and accommodation – and how they have become the cornerstones of a successful medical practice. Now it’s time for the fifth A – action – how to incorporate these elements into your medical practice or organization. First up, access. Access Patients want to be able to easily reach the highest level of care available when they need it, where they need it. And they want the freedom to choose and be involved in decisions about their care. Access is the primary reason behind the explosion in “walk-in” clinics. These businesses have capitalized on the simple fact that many patients could not get access to their regular physicians in a time they felt was reasonable.