Insights on Healthcare Marketing

From the 4 P’s to the 4 A’s

Like it or not, healthcare today is a business.  And what many physicians once resisted – marketing and communicating to meet the needs of their patients/customers – is now an essential part of your everyday business.  Any basic business marketing book or course will talk about the “four P’s” – product, price, place and promotion. And these elements are still the building blocks of any successful enterprise. However, what today’s patients or “pro-sumers” believe they want, deserve and expect has really become the driving force in healthcare purchasing decisions. Service has become an increasingly important part of the “product” physicians provide, and healthcare has become will become an even more competitive marketplace.

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Looking Forward to FL MGMA State Conference

Marc Middleton and I are preparing for the FL MGMA state wide conference on April 20th. We are sharing our views on social media and healthcare. It is what our patients do when not in our offices. I believe as health care providers we need to practice high quality medicine, engage our patients so they participate in their healthcare, and we need to communicate with them as they communicate on a daily basis.

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The More Things Change, the More They Stay the Same

From time to time, I often reflect on my 25+ years of advising physicians about how to market their practices.  And lately, I believe the old adage, “the more things change, the more they stay the same,” is ringing true. Sure, healthcare has changed a lot since the 1980’s, and those of you who work in the front lines of practicing medicine or managing a healthcare practice or organization live these changes everyday, from increased government regulations to lower reimbursements to explosions in technology.  Never mind healthcare reform and the impact it may have.

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