Insights on Healthcare Marketing

Looking Forward to FL MGMA State Conference

Marc Middleton and I are preparing for the FL MGMA state wide conference on April 20th. We are sharing our views on social media and healthcare. It is what our patients do when not in our offices. I believe as health care providers we need to practice high quality medicine, engage our patients so they participate in their healthcare, and we need to communicate with them as they communicate on a daily basis.

Read the full article →

The More Things Change, the More They Stay the Same

From time to time, I often reflect on my 25+ years of advising physicians about how to market their practices.  And lately, I believe the old adage, “the more things change, the more they stay the same,” is ringing true. Sure, healthcare has changed a lot since the 1980’s, and those of you who work in the front lines of practicing medicine or managing a healthcare practice or organization live these changes everyday, from increased government regulations to lower reimbursements to explosions in technology.  Never mind healthcare reform and the impact it may have.

Read the full article →