Insights on Healthcare Marketing

Do Your Actions Match Your Words?

Your medical practice may have a fantastic web site and beautiful, welcoming signage that says all of the right things. But do those words truly match the experience patients have when they visit your office?  Listen to your patients and their family members when they express a concern. Try to see things through their lens.  […]

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Six Reasons Why Your Medical Practice Should Blog

Does your medical practice have an active blog on your web site? Here are 6 reasons why you should: Attract new patients. Regular blogging keeps your web site current, improving your visibility by improving search engine optimization (SEO). Incorporate key search terms into your blogs for even greater impact.  Stay connected. Writing and posting timely […]

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MMI’s Andrea Eliscu Quoted in Medscape Article About “Best Doctor” Lists

Medical Marketing Inc. Founder and President Andrea Eliscu was recently interviewed for a Medscape article titled, “You’re Not on a ‘Best Doctor’ List — Does It Matter?” In this piece, she talks about which doctors benefit most from these lists and how to maximize this opportunity to benefit your medical practice. Read the full article. 

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Invest in the Patient Experience

Medical practices turn to us for guidance on where to invest their marketing dollars. While there are certainly a number of essential tactics, the #1 place to start should always be the patient experience. You can have the greatest web site in the world, but if a patient has a negative experience in your office, […]

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The Power of Thought Leadership

Physician thought leadership can be an inexpensive and highly effective marketing tool for your practice. You may have heard the phrase, “content is king.” Thought leadership is providing timely, relevant educational content that fosters credibility and connection with your practice. Blog articles, videos, e-newsletters and social media are all tools you can use to provide […]

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How Often Should You Update Your Practice Web Site?

Your practice web site is one of your most important marketing tools. It is the first place most people go to learn about your practice — whether they are a potential new patient or referral source. As a result, your web site is often their very first impression.   Too often, we see medical practices […]

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Connection Culture

“ID? Insurance card?” Those were the first words robotically uttered to a friend of mine recently at her very first appointment at a large medical practice.  Not, “Good morning, how are you today?” or “Welcome to our practice!”  No eye contact. No warm smile. Just a command.  She felt like a widget on an assembly […]

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Orange Appeal Magazine Names Dueling Dragons Founder Andrea Eliscu One of Their 2021 Women of the Year

In its January/February 2021 issue, Orange Appeal magazine named four “Women of the Year,” including Medical Marketing Inc.’s founder and president Andrea Eliscu. This honor recognizes Andrea’ work as the founder of Dueling Dragons, a nonprofit program that uses the sport of dragon boating to form long-term mentoring relationships between Orlando police officers and inner-city […]

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Great Expectations

Everyone has an idea of how long a doctor’s appointment should take. And if that expectation is not met, you are faced with an unhappy patient and possibly even a negative online review or losing the patient to another practice.  We have worked with a number of ophthalmology and retina practices over the years who […]

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The Power of Online Reviews

Today’s patients are accustomed to checking online reviews before making purchases and choosing a healthcare provider is no different.  What are your patients saying about you online?  Whether it is Google or Healthgrades, it is important to regularly monitor and respond to reviews for each of your office locations and individual physicians. Here are a […]

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