Insights on Healthcare Marketing

A Tale of Two Patient Check-in Experiences

I recently had to have a couple of diagnostic tests that resulted in two very different first impressions. The Good For my first test, I arrived ahead of my appointment time and was promptly greeted at the registration desk by a friendly smile and voice. She welcomed me, took my information, reviewed it carefully and […]

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Spring Cleaning: Cobwebs and Complacency

For several months now, every time I pull up to the pick-up window of my pharmacy, I am greeted with cobwebs. This is the first thing I see — my first impression each time. And it is not a positive one. The cobwebs surround the window and seem to be multiplying with each visit. I […]

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Andrea Eliscu Named One of Orlando’s Renaissance Women of the Year by Orlando Style Magazine

Orlando Style Magazine recently recognized Medical Marketing Inc. Founder and President Andrea Eliscu as one of its 2019 “Orlando Renaissance Women of the Year.” The honor recognizes professionals who exhibit excellence, integrity, client service and high standards that have made them preeminent and highly successful. Read the full profile here.

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Seek Solutions

Ever find yourself surrounded by challenges?  It is easy to point out the problems, identify the holes and the gaps, and quickly become overwhelmed with everything that is missing or isn’t going right.  It is much harder to see the possible solutions because it requires: Patience with the process Creativity Dedicated “think” time Changing your […]

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Handoffs and Accountability: A Great Marketing Opportunity

Is your medical practice looking for a way to differentiate from your competitors?  Master the art of handoffs and accountability — both within your own practice and with other physicians throughout your community. Providers not communicating with each other across and throughout the healthcare system is one of the greatest frustrations patients experience today. Too […]

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The Generational Divide: Meeting the Needs of Millennials

So we’ve already taken a closer look at the Traditionalists, Baby Boomers and Generation X. Now it’s time to better understand Millennials. This is the group born between 1981 and 2000, so they currently range in age from 19 to 38. Much has been studied and written on this group. Here are a few highlights: […]

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The Great Generational Divide: Getting to Know Generation X

We’ve already talked about the Traditionalists and the Baby Boomers in this blog. Now let’s get to know Generation X a little bit better. Generation X is the group between the Baby Boomers and the Millennials. They were born between 1965 and 1980, and are currently age 39-54. Common Characteristics While they are a diverse group, here […]

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Bridging the Generational Divide: What You Need to Know About Baby Boomers

In our last blog we began talking about the different generational groups and some of the characteristics they typically share so that you can better serve and communicate with your patients and referral sources. Today let’s talk about the Baby Boomers. This is currently the largest group and because of their size and age, the […]

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Understanding the Generational Divide

I know people don’t like to be stereotyped, and not everyone fits neatly into generational categories. There are always exceptions, but it is helpful to look closer at some common characteristics, backgrounds, values and communication styles within each of the current generational groups: Traditionalists (1900-1945) Baby Boomers (1946-1964) Generation X (1965-1980) Millennials (1981-2000) Generation Z/iGen […]

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Six New Year’s Resolutions to Improve Your Social Media

As we kick off 2019 and make goals for the year ahead, it is the perfect time to take a step back, examine your social media strategy, and ensure it is enhancing your brand and strengthening the relationships that are critical to building and sustaining your medical practice. Here are six resolutions to help guide […]

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