Insights on Healthcare Marketing

Knowing What to Expect

As a result of a recent injury, I have experienced more of the healthcare system in the last two months than perhaps my entire life. While I certainly wish this wasn’t the case, it has provided me the opportunity to look at each physician, each test, each procedure, and each therapy session through the eyes […]

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Do You Know What is Most Important to Your Patients?

Your patients come to see you because they want to stay healthy or feel better. That is the easy part to understand. But do you know why they want to be healthy? What does good health allow them to do?  The patient with a broken ankle had been training for a marathon to celebrate his […]

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The Huge Power of Small Acts of Kindness

Never underestimate the power of the little things in your practice: A genuine compliment Grabbing a door for a patient or family member Helping with a wheelchair or stroller Helping with a cranky child or baby Offering an umbrella on a rainy day They can make the biggest difference.

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Commodity or Connection

With all of the consolidation and technological automation in medicine today, it can become easy to treat patient care as a commodity where every experience is the same no matter where you go. Standardizing policies and procedures can certainly play a role in improving quality and cost of care, but we must not lose the […]

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What Patients Want #6: Empathy

As we explore what patients want, #6 is perhaps the most important. “You never really understand a person until you consider things from his point of view…until you climb into his skin and walk around in it.” — Atticus Finch, To Kill a Mockingbird Empathy. It is the experience of understanding another person’s thoughts, feelings, […]

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What Patients Want #5: Connection and Respect

This is the fifth post in our series about what patients want, and this a big one! Connection. There is an epidemic of loneliness in our country, especially amongst the elderly, stay-at-home parents with young children, the chronically ill and caregivers. Cigna conducted a big study earlier this year and found that loneliness was at […]

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What Patients Want #4: To Know What to Expect

Next up in our blog series on What Patients Want is keeping them informed. How does your team orient a new patient to your practice? How do you keep them informed about what to expect? Here are a few tips: 1. Offer directions to your office prior to the first appointment. Be sure to mention […]

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What Patients Want #3: Accountability

In our series on “What Patients Want,” we have talked about warm greetings and coordination. Today we focus on accountability. What does accountability mean? It means that someone within your practice takes ownership over a patient’s issue or concern, gathers the information and gets back to the patient in a timely manner. It means not playing […]

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What Patients Want #2: Coordination

In our last post, we talked about the importance of a warm greeting. Today’s topic is coordination. Patients expect coordination within your office, amongst each member of your team as well as with their other healthcare providers. How can your practice enhance coordination? Foster smooth handoffs. Patients don’t want to have to repeat the same […]

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What Patients Want #1: A Warm Greeting

Don’t underestimate this one. It is especially important for your receptionists and front desk staff but really applies to everyone in the practice when they first encounter someone. Here are a few tips: 1. Treat each patient like you would a friend who came to your house. Extend an extravagant welcome. 2. Be prompt/immediate — […]

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