Insights on Healthcare Marketing

Operating a Medical Practice During a Pandemic — When Things Don’t Go as Planned

“Imperfect is a chance for contribution, connection and improvisation.  It’s a chance to see the humanity behind the moment you were  spending so much energy creating.”         — Seth Godin We are living in unprecedented times. Our world, including our workplaces, has been completely upended. From masks, temperature checks and extra sanitization to […]

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What Message Are You Sending Your Patients During the COVID-19 Pandemic?

Is it caring or cavalier? In most states, medical practices have opened back up for routine care during the COVID-19 pandemic. While we’re all familiar with the new standard best practices to reduce risk, some practices are implementing these guidelines more stringently than others. Unfortunately, I have already heard a few horror stories of practices […]

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Communicating Through COVID-19: Seven Recommendations for Medical Practices

As medical practices across the country begin to open back up, there is a lot of anxiety and confusion. Many patients, especially those with painful or chronic health conditions, know they need to seek medical care to maintain their health but are fearful to venture out. As a result, communication is more important than ever […]

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How Medical Practices Can Make the Most of The Great Pause

I’ve heard several people refer to this time of pandemic, when non-essential businesses are closed and we are all sheltering at home, as “The Great Pause.” And many are using it for some much-needed reflection and reprioritization.  I don’t want to belittle the real challenges, economic hardships and fears that come with COVID-19. I know […]

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In Times of Crisis, Be Human

Over the past few weeks, we’ve all received messages and updates from just about every company with whom we’ve ever done business. Unfortunately, too many of these emails sound the same and ring hollow. As we said in another recent blog, during a crisis, leaders lead. And part of that means communicating on a more […]

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Expressing Gratitude on Doctors’ Day

For more than 30 years, Medical Marketing Inc. has been honored to work with physicians from across the country in just about every specialty. There has never been a more relevant time to show our appreciation for those who dedicate their life’s work to helping others. To all of our clients past and present, and […]

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Looking for the the Silver Lining

The COVID-19 coronavirus pandemic is no doubt one of the greatest challenges most of us have ever faced. However, amid all of the stress and uncertainty, I am encouraged by some of the bright spots that have emerged: Better communication. Amongst our Medical Marketing Inc. clients and other healthcare providers and companies with whom I […]

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In a Crisis, Leaders Lead

With the COVID-19 pandemic, we’re all living in a very different world than we did just a week ago. This creates huge challenges, sacrifices and fears for everyone, but it also provides opportunities to demonstrate true leadership. At Medical Marketing Inc., we’ve been working closely with a number of our clients on just this. Here […]

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10 Tips to Make Sure Your Web Site’s Home Page Hits the Mark

Too many medical practices underestimate the importance of their home page. In many cases, it is your first impression, your welcome mat, your elevator speech. In fact, research shows you have 15 seconds to capture someone’s attention on your site. However, engage them, and they will stay longer.   Here are a few tips: Ensure […]

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Does Your Practice Web Site Have Heart?

Do you know the #1 way to make your medical web site stand out from your competitors in 2020? Humanize it.  Effective marketing is about connection and relationships. Yes, you want strong SEO and a clean design with relevant content that it is easy to navigate. But if you really want your site to stand […]

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