Insights: Healthcare Marketing

A Tale of Two Patient Check-in Experiences

I recently had to have a couple of diagnostic tests that resulted in two very different first impressions. The Good For my first test, I arrived ahead of my appointment time and was promptly greeted at the registration desk by a friendly smile and voice. She welcomed me, took my information, reviewed it carefully and […]

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Spring Cleaning: Cobwebs and Complacency

For several months now, every time I pull up to the pick-up window of my pharmacy, I am greeted with cobwebs. This is the first thing I see — my first impression each time. And it is not a positive one. The cobwebs surround the window and seem to be multiplying with each visit. I […]

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Seek Solutions

Ever find yourself surrounded by challenges?  It is easy to point out the problems, identify the holes and the gaps, and quickly become overwhelmed with everything that is missing or isn’t going right.  It is much harder to see the possible solutions because it requires: Patience with the process Creativity Dedicated “think” time Changing your […]

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Handoffs and Accountability: A Great Marketing Opportunity

Is your medical practice looking for a way to differentiate from your competitors?  Master the art of handoffs and accountability — both within your own practice and with other physicians throughout your community. Providers not communicating with each other across and throughout the healthcare system is one of the greatest frustrations patients experience today. Too […]

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The Generational Divide: Meeting the Needs of Millennials

So we’ve already taken a closer look at the Traditionalists, Baby Boomers and Generation X. Now it’s time to better understand Millennials. This is the group born between 1981 and 2000, so they currently range in age from 19 to 38. Much has been studied and written on this group. Here are a few highlights: […]

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The Great Generational Divide: Getting to Know Generation X

We’ve already talked about the Traditionalists and the Baby Boomers in this blog. Now let’s get to know Generation X a little bit better. Generation X is the group between the Baby Boomers and the Millennials. They were born between 1965 and 1980, and are currently age 39-54. Common Characteristics While they are a diverse group, here […]

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Bridging the Generational Divide: What You Need to Know About Baby Boomers

In our last blog we began talking about the different generational groups and some of the characteristics they typically share so that you can better serve and communicate with your patients and referral sources. Today let’s talk about the Baby Boomers. This is currently the largest group and because of their size and age, the […]

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Understanding the Generational Divide

I know people don’t like to be stereotyped, and not everyone fits neatly into generational categories. There are always exceptions, but it is helpful to look closer at some common characteristics, backgrounds, values and communication styles within each of the current generational groups: Traditionalists (1900-1945) Baby Boomers (1946-1964) Generation X (1965-1980) Millennials (1981-2000) Generation Z/iGen […]

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Seven New Year’s Resolutions for Your Web Site

A new year is a great time to review your practice web site and make improvements. Here are seven resolutions to strengthen it: Make sure all of the information on your web site is current. Check all event listings, phone and fax numbers, addresses, office hours, staff and physician names, treatment information/instructions, and services. Click […]

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Is Your Practice Making the Most of Social Media?

Social media is a powerful tool to build awareness, humanize your brand, engage your key audiences, and boost your reputation. In fact, what was once “word of mouth” has become “world of mouth” thanks to social media channels like Facebook, Twitter and LinkedIn.

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