Insights: Healthcare Marketing

Six Reasons Why Your Medical Practice Should Blog

Does your medical practice have an active blog on your web site? Here are 6 reasons why you should: Attract new patients. Regular blogging keeps your web site current, improving your visibility by improving search engine optimization (SEO). Incorporate key search terms into your blogs for even greater impact.  Stay connected. Writing and posting timely […]

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MMI’s Andrea Eliscu Quoted in Medscape Article About “Best Doctor” Lists

Medical Marketing Inc. Founder and President Andrea Eliscu was recently interviewed for a Medscape article titled, “You’re Not on a ‘Best Doctor’ List — Does It Matter?” In this piece, she talks about which doctors benefit most from these lists and how to maximize this opportunity to benefit your medical practice. Read the full article. 

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Invest in the Patient Experience

Medical practices turn to us for guidance on where to invest their marketing dollars. While there are certainly a number of essential tactics, the #1 place to start should always be the patient experience. You can have the greatest web site in the world, but if a patient has a negative experience in your office, […]

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The Power of Thought Leadership

Physician thought leadership can be an inexpensive and highly effective marketing tool for your practice. You may have heard the phrase, “content is king.” Thought leadership is providing timely, relevant educational content that fosters credibility and connection with your practice. Blog articles, videos, e-newsletters and social media are all tools you can use to provide […]

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How Often Should You Update Your Practice Web Site?

Your practice web site is one of your most important marketing tools. It is the first place most people go to learn about your practice — whether they are a potential new patient or referral source. As a result, your web site is often their very first impression.   Too often, we see medical practices […]

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Connection Culture

“ID? Insurance card?” Those were the first words robotically uttered to a friend of mine recently at her very first appointment at a large medical practice.  Not, “Good morning, how are you today?” or “Welcome to our practice!”  No eye contact. No warm smile. Just a command.  She felt like a widget on an assembly […]

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Great Expectations

Everyone has an idea of how long a doctor’s appointment should take. And if that expectation is not met, you are faced with an unhappy patient and possibly even a negative online review or losing the patient to another practice.  We have worked with a number of ophthalmology and retina practices over the years who […]

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Accountability and the Power of a Phone Call

Accountability.  It is what I call one of the 4 A’s of effective medical marketing (the others include Access, Availability and Accommodation). It means the buck stops here. No excuses. Just action. Healthcare has become increasingly complex, and communication has become more electronic, especially in the age of COVID-19. And while these electronic systems can […]

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Four Communication Strategies to Strengthen Your Medical Practice During COVID-19

These are difficult times for medical practices. In the past 6 months, everyone’s world has been turned upside down as we learn how to live and work through the COVID-19 pandemic. And while we all grapple with the need for physical distancing to protect our health, human connection has become more important than ever before […]

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Operating a Medical Practice During a Pandemic — When Things Don’t Go as Planned

“Imperfect is a chance for contribution, connection and improvisation.  It’s a chance to see the humanity behind the moment you were  spending so much energy creating.”         — Seth Godin We are living in unprecedented times. Our world, including our workplaces, has been completely upended. From masks, temperature checks and extra sanitization to […]

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