Insights: Healthcare Marketing

In Times of Crisis, Be Human

Over the past few weeks, we’ve all received messages and updates from just about every company with whom we’ve ever done business. Unfortunately, too many of these emails sound the same and ring hollow. As we said in another recent blog, during a crisis, leaders lead. And part of that means communicating on a more […]

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Expressing Gratitude on Doctors’ Day

For more than 30 years, Medical Marketing Inc. has been honored to work with physicians from across the country in just about every specialty. There has never been a more relevant time to show our appreciation for those who dedicate their life’s work to helping others. To all of our clients past and present, and […]

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Looking for the the Silver Lining

The COVID-19 coronavirus pandemic is no doubt one of the greatest challenges most of us have ever faced. However, amid all of the stress and uncertainty, I am encouraged by some of the bright spots that have emerged: Better communication. Amongst our Medical Marketing Inc. clients and other healthcare providers and companies with whom I […]

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In a Crisis, Leaders Lead

With the COVID-19 pandemic, we’re all living in a very different world than we did just a week ago. This creates huge challenges, sacrifices and fears for everyone, but it also provides opportunities to demonstrate true leadership. At Medical Marketing Inc., we’ve been working closely with a number of our clients on just this. Here […]

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10 Tips to Make Sure Your Web Site’s Home Page Hits the Mark

Too many medical practices underestimate the importance of their home page. In many cases, it is your first impression, your welcome mat, your elevator speech. In fact, research shows you have 15 seconds to capture someone’s attention on your site. However, engage them, and they will stay longer.   Here are a few tips: Ensure […]

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Does Your Practice Web Site Have Heart?

Do you know the #1 way to make your medical web site stand out from your competitors in 2020? Humanize it.  Effective marketing is about connection and relationships. Yes, you want strong SEO and a clean design with relevant content that it is easy to navigate. But if you really want your site to stand […]

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Why Your Medical Practice Should be Blogging

Blogging serves a number of important purposes. First, it can help your web site appear higher in search rankings, making it easier for potential patients to find you. Second, it positions your practice as a thought leader within your specialty and community which is important to both attracting and retaining patients. And third, you can […]

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Does the Experience Match the Message?

Too many believe that marketing a medical practice is about its web site, social media and advertising. Those are all important marketing tools, but the true heart of marketing, especially in healthcare, is about experience and relationships.  It is understanding your customer’s needs, meeting those needs, and if you are truly doing a good job, […]

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Reflecting with Gratitude

Another year is drawing to a close, and it is the perfect time to reflect and thank those who make our work at Medical Marketing Inc. so rewarding. We are grateful for all of our clients who embrace that the true power of marketing lies in developing and nurturing relationships through service, communication and connection. […]

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The Value of Experience

What is experience worth? If you needed surgery and had a choice between a surgeon who had performed the procedure a few times or one who had performed thousands of cases, which one would you choose? Do you apply the same standard to those who work for your practice? You should. Your employees are one […]

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