Insights: Healthcare Marketing

Accountability and the Power of a Phone Call

Accountability.  It is what I call one of the 4 A’s of effective medical marketing (the others include Access, Availability and Accommodation). It means the buck stops here. No excuses. Just action. Healthcare has become increasingly complex, and communication has become more electronic, especially in the age of COVID-19. And while these electronic systems can […]

Read the full article →

Four Communication Strategies to Strengthen Your Medical Practice During COVID-19

These are difficult times for medical practices. In the past 6 months, everyone’s world has been turned upside down as we learn how to live and work through the COVID-19 pandemic. And while we all grapple with the need for physical distancing to protect our health, human connection has become more important than ever before […]

Read the full article →

Operating a Medical Practice During a Pandemic — When Things Don’t Go as Planned

“Imperfect is a chance for contribution, connection and improvisation.  It’s a chance to see the humanity behind the moment you were  spending so much energy creating.”         — Seth Godin We are living in unprecedented times. Our world, including our workplaces, has been completely upended. From masks, temperature checks and extra sanitization to […]

Read the full article →

What Message Are You Sending Your Patients During the COVID-19 Pandemic?

Is it caring or cavalier? In most states, medical practices have opened back up for routine care during the COVID-19 pandemic. While we’re all familiar with the new standard best practices to reduce risk, some practices are implementing these guidelines more stringently than others. Unfortunately, I have already heard a few horror stories of practices […]

Read the full article →

Communicating Through COVID-19: Seven Recommendations for Medical Practices

As medical practices across the country begin to open back up, there is a lot of anxiety and confusion. Many patients, especially those with painful or chronic health conditions, know they need to seek medical care to maintain their health but are fearful to venture out. As a result, communication is more important than ever […]

Read the full article →

How Medical Practices Can Make the Most of The Great Pause

I’ve heard several people refer to this time of pandemic, when non-essential businesses are closed and we are all sheltering at home, as “The Great Pause.” And many are using it for some much-needed reflection and reprioritization.  I don’t want to belittle the real challenges, economic hardships and fears that come with COVID-19. I know […]

Read the full article →

In Times of Crisis, Be Human

Over the past few weeks, we’ve all received messages and updates from just about every company with whom we’ve ever done business. Unfortunately, too many of these emails sound the same and ring hollow. As we said in another recent blog, during a crisis, leaders lead. And part of that means communicating on a more […]

Read the full article →

Expressing Gratitude on Doctors’ Day

For more than 30 years, Medical Marketing Inc. has been honored to work with physicians from across the country in just about every specialty. There has never been a more relevant time to show our appreciation for those who dedicate their life’s work to helping others. To all of our clients past and present, and […]

Read the full article →

Looking for the the Silver Lining

The COVID-19 coronavirus pandemic is no doubt one of the greatest challenges most of us have ever faced. However, amid all of the stress and uncertainty, I am encouraged by some of the bright spots that have emerged: Better communication. Amongst our Medical Marketing Inc. clients and other healthcare providers and companies with whom I […]

Read the full article →

In a Crisis, Leaders Lead

With the COVID-19 pandemic, we’re all living in a very different world than we did just a week ago. This creates huge challenges, sacrifices and fears for everyone, but it also provides opportunities to demonstrate true leadership. At Medical Marketing Inc., we’ve been working closely with a number of our clients on just this. Here […]

Read the full article →