Insights: Healthcare Marketing

Handoffs and Accountability: A Great Marketing Opportunity

Is your medical practice looking for a way to differentiate from your competitors?  Master the art of handoffs and accountability — both within your own practice and with other physicians throughout your community. Providers not communicating with each other across and throughout the healthcare system is one of the greatest frustrations patients experience today. Too […]

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The Generational Divide: Meeting the Needs of Millennials

So we’ve already taken a closer look at the Traditionalists, Baby Boomers and Generation X. Now it’s time to better understand Millennials. This is the group born between 1981 and 2000, so they currently range in age from 19 to 38. Much has been studied and written on this group. Here are a few highlights: […]

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The Great Generational Divide: Getting to Know Generation X

We’ve already talked about the Traditionalists and the Baby Boomers in this blog. Now let’s get to know Generation X a little bit better. Generation X is the group between the Baby Boomers and the Millennials. They were born between 1965 and 1980, and are currently age 39-54. Common Characteristics While they are a diverse group, here […]

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Bridging the Generational Divide: What You Need to Know About Baby Boomers

In our last blog we began talking about the different generational groups and some of the characteristics they typically share so that you can better serve and communicate with your patients and referral sources. Today let’s talk about the Baby Boomers. This is currently the largest group and because of their size and age, the […]

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Understanding the Generational Divide

I know people don’t like to be stereotyped, and not everyone fits neatly into generational categories. There are always exceptions, but it is helpful to look closer at some common characteristics, backgrounds, values and communication styles within each of the current generational groups: Traditionalists (1900-1945) Baby Boomers (1946-1964) Generation X (1965-1980) Millennials (1981-2000) Generation Z/iGen […]

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Seven New Year’s Resolutions for Your Web Site

A new year is a great time to review your practice web site and make improvements. Here are seven resolutions to strengthen it: Make sure all of the information on your web site is current. Check all event listings, phone and fax numbers, addresses, office hours, staff and physician names, treatment information/instructions, and services. Click […]

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Is Your Practice Making the Most of Social Media?

Social media is a powerful tool to build awareness, humanize your brand, engage your key audiences, and boost your reputation. In fact, what was once “word of mouth” has become “world of mouth” thanks to social media channels like Facebook, Twitter and LinkedIn.

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Is Your Practice’s Web Page Hitting the Mark?

How important is your practice web site? According to a recent study by the Pew Internet & American Life Project, 80 percent of internet users have searched for a health topic online. But just having a web site is not enough. Here are a few questions to ask yourself to see if your web site is making the grade: 

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Make Friends

Want to build your practice and attract more referrals?

Then start by making more friends. And I don’t just mean numbers of contacts. I mean quality, individual relationships. 

Whether it be fellow physicians, other healthcare professionals, business executives or community leaders, look for ways to engage and help each other. 

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What Women Want

Are you marketing directly to women? You should:

Women make about 80 percent of healthcare decisions for their families. — United States Department of Labor 

Women are more likely to conduct online research for health information than men. — Pew Research Center

Women influence at least 80% of all household spending. — Marti Barletta, author of Marketing to Women

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