Insights: Healthcare Marketing

The Power of Thought Leadership

Physician thought leadership can be an inexpensive and highly effective marketing tool for your practice. You may have heard the phrase, “content is king.” Thought leadership is providing timely, relevant educational content that fosters credibility and connection with your practice. Blog articles, videos, e-newsletters and social media are all tools you can use to provide […]

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How Often Should You Update Your Practice Web Site?

Your practice web site is one of your most important marketing tools. It is the first place most people go to learn about your practice — whether they are a potential new patient or referral source. As a result, your web site is often their very first impression.   Too often, we see medical practices […]

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Connection Culture

“ID? Insurance card?” Those were the first words robotically uttered to a friend of mine recently at her very first appointment at a large medical practice.  Not, “Good morning, how are you today?” or “Welcome to our practice!”  No eye contact. No warm smile. Just a command.  She felt like a widget on an assembly […]

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Great Expectations

Everyone has an idea of how long a doctor’s appointment should take. And if that expectation is not met, you are faced with an unhappy patient and possibly even a negative online review or losing the patient to another practice.  We have worked with a number of ophthalmology and retina practices over the years who […]

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Accountability and the Power of a Phone Call

Accountability.  It is what I call one of the 4 A’s of effective medical marketing (the others include Access, Availability and Accommodation). It means the buck stops here. No excuses. Just action. Healthcare has become increasingly complex, and communication has become more electronic, especially in the age of COVID-19. And while these electronic systems can […]

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Four Communication Strategies to Strengthen Your Medical Practice During COVID-19

These are difficult times for medical practices. In the past 6 months, everyone’s world has been turned upside down as we learn how to live and work through the COVID-19 pandemic. And while we all grapple with the need for physical distancing to protect our health, human connection has become more important than ever before […]

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Operating a Medical Practice During a Pandemic — When Things Don’t Go as Planned

“Imperfect is a chance for contribution, connection and improvisation.  It’s a chance to see the humanity behind the moment you were  spending so much energy creating.”         — Seth Godin We are living in unprecedented times. Our world, including our workplaces, has been completely upended. From masks, temperature checks and extra sanitization to […]

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What Message Are You Sending Your Patients During the COVID-19 Pandemic?

Is it caring or cavalier? In most states, medical practices have opened back up for routine care during the COVID-19 pandemic. While we’re all familiar with the new standard best practices to reduce risk, some practices are implementing these guidelines more stringently than others. Unfortunately, I have already heard a few horror stories of practices […]

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Communicating Through COVID-19: Seven Recommendations for Medical Practices

As medical practices across the country begin to open back up, there is a lot of anxiety and confusion. Many patients, especially those with painful or chronic health conditions, know they need to seek medical care to maintain their health but are fearful to venture out. As a result, communication is more important than ever […]

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How Medical Practices Can Make the Most of The Great Pause

I’ve heard several people refer to this time of pandemic, when non-essential businesses are closed and we are all sheltering at home, as “The Great Pause.” And many are using it for some much-needed reflection and reprioritization.  I don’t want to belittle the real challenges, economic hardships and fears that come with COVID-19. I know […]

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