Insights: Healthcare Marketing

Do you know the #1 way to make your medical web site stand out from your competitors in 2020? Humanize it.  Effective marketing is about connection and relationships. Yes, you want strong SEO and a clean design with relevant content that it is easy to navigate. But if you really want your site to stand […]

Blogging serves a number of important purposes. First, it can help your web site appear higher in search rankings, making it easier for potential patients to find you. Second, it positions your practice as a thought leader within your specialty and community which is important to both attracting and retaining patients. And third, you can […]

Too many believe that marketing a medical practice is about its web site, social media and advertising. Those are all important marketing tools, but the true heart of marketing, especially in healthcare, is about experience and relationships.  It is understanding your customer’s needs, meeting those needs, and if you are truly doing a good job, […]

Another year is drawing to a close, and it is the perfect time to reflect and thank those who make our work at Medical Marketing Inc. so rewarding. We are grateful for all of our clients who embrace that the true power of marketing lies in developing and nurturing relationships through service, communication and connection. […]

What is experience worth? If you needed surgery and had a choice between a surgeon who had performed the procedure a few times or one who had performed thousands of cases, which one would you choose? Do you apply the same standard to those who work for your practice? You should. Your employees are one […]

Create a web site that meets the needs of both prospective and current patients, and keep it updated. Make sure the content is clear, concise, relevant, timely and informative. Keep the design simple, clean, mobile-friendly and easy to navigate. Be sure to personalize the site for your practice and reflect what makes you different and […]

As a result of a recent injury, I have experienced more of the healthcare system in the last two months than perhaps my entire life. While I certainly wish this wasn’t the case, it has provided me the opportunity to look at each physician, each test, each procedure, and each therapy session through the eyes […]

Your patients come to see you because they want to stay healthy or feel better. That is the easy part to understand. But do you know why they want to be healthy? What does good health allow them to do?  The patient with a broken ankle had been training for a marathon to celebrate his […]

Never underestimate the power of the little things in your practice: A genuine compliment Grabbing a door for a patient or family member Helping with a wheelchair or stroller Helping with a cranky child or baby Offering an umbrella on a rainy day They can make the biggest difference.

With all of the consolidation and technological automation in medicine today, it can become easy to treat patient care as a commodity where every experience is the same no matter where you go. Standardizing policies and procedures can certainly play a role in improving quality and cost of care, but we must not lose the […]