In my last two posts, I talked about the 4 A’s of effective medical marketing today – access, availability, accountability and accommodation. Today, let’s delve more into #2 – availability and how you can incorporate it into your practice or organization. Availability Do you offer convenient appointment times? How long do your patients typically wait both to secure an appointment and in the office? Are your physicians and staff approachable and easy to talk to? Do they handle phone calls in an unhurried and compassionate manner?