Published by the Medical Group Management Association (MGMA), this book provides you tools to develop personal relationships with your patients, referring physicians and community to help you build a thriving practice that is fully prepared to succeed with the challenges ahead.
What physicians once resisted — marketing and communication programs to meet the needs of their patients/customers — have now become an important part of everyday business practice. Instead of a bold move on the part of a medical practice, marketing is a requirement to establish and maintain a thriving practice. In fact, focus on creating a personal experience has become a key factor in determining success.
As social media ratings become more pervasive and patients become more engaged, physicians are seeking ways to control their own destinies. Opportunities abound for physicians and medical practices willing to build expertise and shift practice culture to focus on the patient.
It’s Personal: The Art of Building Your Practice is available for purchase through the MGMA at the following rates:
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