Published by the Medical Group Management Association (MGMA), this book provides you tools to develop personal relationships with your patients, referring physicians and community to help you build a thriving practice that is fully prepared to succeed with the challenges ahead.
What physicians once resisted — marketing and communication programs to meet the needs of their patients/customers — have now become an important part of everyday business practice. Instead of a bold move on the part of a medical practice, marketing is a requirement to establish and maintain a thriving practice. In fact, focus on creating a personal experience has become a key factor in determining success.
As social media ratings become more pervasive and patients become more engaged, physicians are seeking ways to control their own destinies. Opportunities abound for physicians and medical practices willing to build expertise and shift practice culture to focus on the patient.
It’s Personal: The Art of Building Your Practice is available for purchase through the MGMA at the following rates:
In It's Personal: The Art of Building Your Practice, Andrea demonstrates that it's the unexpected -- the little things, done right every day -- that can make the biggest difference in growing your practice."
Andrea is a community-builder, and this book shares her approach to building relationships that boost organizations to the next level. In her volunteer leadership of our Dueling Dragons "Cops and Kids" team, I have witnessed her work this magic by breaking down barriers, bridging connections and strengthening relationships among even the most unlikely of teammates.
We are true partners and have been for almost 20 years now. We jointly develop our marketing strategies, and MMI skillfully and professionally executes them in an efficient, cost-effective manner. They recently transformed our web site with a new design and fresh content. They saw the project through from start to finish, managing every detail...