Your medical practice may have a fantastic web site and beautiful, welcoming signage that says all of the right things. But do those words truly match the experience patients have when they visit your office?
- Listen to your patients and their family members when they express a concern. Try to see things through their lens.
- Block a day to truly observe the patient experience in your practice from arrival to check-out.
- Carefully review your patient surveys, track the results and take the feedback to heart.
- Monitor your online reviews and note any common concerns.
Most importantly, act on the feedback you receive. Make the changes necessary to ensure you mean what you say. That may be the very best marketing investment you can make.