From time to time, I often reflect on my 25+ years of advising physicians about how to market their practices. And lately, I believe the old adage, “the more things change, the more they stay the same,” is ringing true. Sure, healthcare has changed a lot since the 1980’s, and those of you who work in the front lines of practicing medicine or managing a healthcare practice or organization live these changes everyday, from increased government regulations to lower reimbursements to explosions in technology. Never mind healthcare reform and the impact it may have.
