Divide and conquer.
So you’ve built the infrastructure to capture and track referrals. What next?
Stratify your referring physicians into three groups:
- Top Referrers – These are your most loyal.
- Somewhat Regular Referrers
- Low Referrers -- In this group, you need to determine if there are any who should be referring more and create a list of who to target.
Now you’re getting closer.