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Don’t be afraid to ask your patients about their opinions and experiences. Once again, this helps to build a connection. People want to know their opinions are sought and valued. In fact, a well-crafted patient satisfaction survey can be one of your most effective marketing tools. It provides you the hard data to counter any negative online reviews. You can comfortably and honestly assert your high “approval ratings.”
And don’t be afraid to go one step further. If you have patients who have had exceptional experiences with your practice, ask if they would allow you to share their “stories” with others (i.e. through a patient testimonial video on your Web site). Give your patients a voice. Let them be your advocate. And then don’t forget to thank them.