Building Patient Loyalty — Suggestion #4

Coordinate.

In the increasingly complex and ever-changing maze we call healthcare, many patients just want to know there is one person they can call to help navigate the system for them and to answer their questions. In many successful practices and medical organizations, this takes the form of a Care Coordinator. To patients, this person becomes their resource – the one person they can count on to be there, to answer their calls and to help coordinate their care – from appointments to prescriptions to referrals to procedure scheduling to community resources.  Now you’ve helped alleviate patients’ fears and reduced their stress.  You are also well on your way to building a loyal patient.  Why would they want to go anywhere else?