Here are two of the most powerful ways for medical practices to use online video:
1. Physician Profiles – These let prospective patients see you as a caring human being and not just a thumbnail photo with a medical resume.
2. Patient Stories – Leverage your greatest asset — satisfied patients. Did you know that according to a 2009 Social Media Industry Report:
• 70% trust recommendations of online strangers
• 42% trust advertising
• 90% trust friends’ recommendations
• 71% trust reviews from family and friends on the decision to use or not use a brand or product
Are you engaged and positioned to benefit from these trends?