Making the Rounds

So you are new to your community or perhaps you have recently brought on an associate or partner who is.  How do you get the word out and expand your network?  Letters and announcement cards are always great, but almost everybody does them.  Yet, very few new physicians take the time (which they often have in the beginning) to truly reach out.  Visit your neighbors and top referring physicians.  Stop by the hospital and visit the administrative offices, the ER, the Nursing Director.  Let them know who you are, what you hope to achieve and how you are excited to be a part of their community.  Be sure to make it a two-way conversation. Ask about developments/concerns in their office.  Then listen.  Don’t forget to bring along your cards, and treats of some sort (bagels, pizza, chocolate) which almost always help to sweeten the day.