False advertising. We all know what it is. It is when a company makes promises, and then the actual product or service falls far short of delivering on those promises.
You can say you have expert physicians, deliver the best patient care, have the latest technology or provide the highest level of service, but if a patient comes for a visit and isn’t greeted warmly or is kept waiting too long or no one explains what they or doing or why, that negative experience will speak louder than any of your words.
Invest in showing your patients and community by:
- Getting to know your patients and their stories.
- Identifying your patient “touchpoints” and ways to exceed expectations.
- Training and empowering your staff.
- Expressing gratitude.
Happy, satisfied patients will do your advertising for you, sharing their positive experiences and opinions in person and online with friends, family, neighbors and co-workers.
Humanize your brand, and you will organically grow your practice much quicker than a pretty ad or brochure ever could.