Reach Out

The field of medicine is changing at a breakneck pace, and no doubt you experience this in your own practice. The diagnostic tools and treatments available to you today are probably quite different from what they were a decade ago. Yet, you probably have less personal contact with those who need to know what you are doing and how you can help patients than ever before. So what to do? Send a letter? E-mail? Run an ad? Update your Web site? Tweet? Facebook? All of those things can help, but with all the “clutter” we contend with every day, the most powerful tool to share your message is still you. So make the time to meet face to face. It may be the best New Year’s resolution and marketing strategy you can make for your practice.