Five Ways to Market, Communicate and Educate Patients about Your New Portal

1. Place a prominent announcement banner and link on the home page of your Web site.

2. Put posters in your reception area/waiting rooms. Better yet, include a laptop station or two where patients can sign up/register.

3. E-mail your patients with a link to the portal.

4. Create postcards/flyers to hand out at registration/check-out and/or snail mail if necessary.

5. Share the news on your social media sites (Facebook, Twitter, blog, etc.).