Social Media: It Can’t Be All About You

It’s easy to tell your own story. You know it by heart. It’s much more powerful and effective to let others do it for you. That has always been the power of public relations, and it is one of the true gems of social media. It’s the classic comparison of an ad vs. a media story or more simply put, the loudspeaker vs. the grapevine. Which do you listen to? Which holds more credibility in your mind? Make sure your social media videos and messages aren’t just about you sharing your message (the loudspeaker). Instead, invite your patients, your staff, clinical leaders, partners and others to share their personal experiences and endorse what you do. It may take a bit more time and effort on the front end, but the results will be well worth it in the end.