Social Media and Search: Connect the Dots

Yes, social marketing and search marketing are two different things.  However, they increasingly influence each other.  If you treat them separately and have two different teams that work on them in their individual silos, you are making a major marketing mistake. Did you know that the more followers you have and the more updates you make to your blog, the more credible you become to search engines?  Choose the right keywords in your updates, and you’ll rank higher than your competitors in searches on the most valuable terms.  Do a really good job, and you just may insert yourself into results when your competitor makes news.  Now that is the power of connecting social media and search.