Social Media: How Do You Measure Up?

From Facebook to Twitter to LinkedIn to YouTube, social media has become the marketing darling with more and more companies establishing their presence on these sites whether it be for brand building, providing basic location information, enhancing patient/customer support, promoting an event or connecting with patients and referring physicians in a new way. But how do you know if it is working for you? Measuring success means more than just generating “buzz” and measuring traffic. When you are ready to venture into the social media world, know specifically what you want to achieve and then before you jump in, be sure you have a plan for how you will measure those results.