A Picture Says a Thousand Words

What do your practice pictures and head shots say about you?  Current and cutting-edge  or outdated and old fashioned?  Amateur or professional?  Take the time to update your photos every few years, and hire a professional photographer to do so.  Once again, this may seem like a low priority item or unnecessary expense given all of the pressing needs on your current “to-do” list, but like your office décor, your photos are a part of your brand and convey a message.  Make sure yours communicate the right message. And once you have new photos, be sure to use them.  Update your Web site and any printed marketing materials.  In many cases, these photos are your “first impression” with patients or referral sources.  Make it a good one.