Why is Healthcare Marketing More Important Now Than Ever?

The idea of medical marketing was an almost novel concept 25 years ago.  Fast forward.  Now, instead of a bold move on the part of a medical practice, marketing has become virtually a necessity to establish and maintain a successful practice.  Here’s why:

  1. Consumers play a greater, more assertive role in decision-making.
  2. Medical excellence and patient service continue to be a focal point of competition.
  3. Technology has made huge inroads into patient care and expectations.
  4. The Baby Boomer Population – need I say more?
  5. The shift in healthcare benefits from employers to individuals.

 Have you embraced marketing in your organization?