Our Books

Read Andrea Eliscu’s Latest Book: It's Personal: The Art of Building Your Practice

​Published by the Medical Group Management Association (MGMA), this book provides you tools to develop personal relationships with your patients, referring physicians and community to help you build a thriving practice that is fully prepared to succeed with the challenges ahead.

Drive more business to your practice!

What physicians once resisted -- marketing and communication programs to meet the needs of their patients/customers -- have now become an important part of everyday business practice. Instead of a bold move on the part of a medical practice, marketing is a requirement to establish and maintain a thriving practice. In fact, focus on creating a personal experience has become a key factor in determining success.

As social media ratings become more pervasive and patients become more engaged, physicians are seeking ways to control their own destinies. Opportunities abound for physicians and medical practices willing to build expertise and shift practice culture to focus on the patient.

Purchasing Details

It's Personal: The Art of Building Your Practice is available for purchase through the MGMA at the following rates:

  • MGMA member: $69
  • Non-member: $89

Get your copy of the book today →

What People are Saying About "It’s Personal"

In It's Personal:  The Art of Building Your Practice, Andrea demonstrates that it's the unexpected -- the little things, done right every day -- that can make the biggest difference in growing your practice."

Linda Zinkovich, Orlando Health Physician Associates

We have trusted Andrea and her team for more than 15 years to guide us through the ever-changing and increasingly competitive healthcare marketplace. She is the first person we turn to when change happens in our practice -- from acquisitions, new hires and new offices to breakthrough clinical research. We're thrilled she chose to share some of our success stories and strategies in this book.

Jeff Brockette, Texas Retina Associates

Andrea is a community-builder, and this book shares her approach to building relationships that boost organizations to the next level. In her volunteer leadership of our Dueling Dragons "Cops and Kids" team, I have witnessed her work this magic by breaking down barriers, bridging connections and strengthening relationships among even the most unlikely of teammates.

John Mina, Orlando Police Department

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