The Generational Divide: Meeting the Needs of Millennials

So we’ve already taken a closer look at the Traditionalists, Baby Boomers and Generation X. Now it’s time to better understand Millennials. This is the group born between 1981 and 2000, so they currently range in age from 19 to 38. Much has been studied and written on this group. Here are a few highlights:

  • They are the most educated generation to date.
  • Millennials value achievement, diversity and individuality.
  • This generation tends to be competitive, confident and team-oriented.
  • They are also known for being innovative and entrepreneurial.
  • Millennials like feedback and want frequent communication.
  • Known as the digital media generation, they have never lived without computers. As a result, they are extremely techno savvy.
  • The Millennial generation is also highly socially connected. In fact, they are the most influential generation on social media.
  • They like to engage with brands through blogs and social media.
  • Millennials tend to be extremely vocal and like ratings, reviews and sharing their experiences.
  • This generation prefers communicating via text and messaging apps. However, they like to communicate in person if a message is very important.

How can your physicians and staff better serve and communicate with your Millennial patients and referral sources?

  • Stay in touch. Maintain regular communication.
  • Provide personalized attention and care as much as possible. Ask questions about their needs and interests. Listen to them. Get to know them, make notes and “remember” things about them from visit to visit.
  • Having a current, comprehensive, easy-to-use and responsive web site is critical to reaching this generation.
  • Provide them with information on additional resources and apps they can use to track and improve their health.
  • Stay active on social media. Share information about the health conditions you treat, preventive tips, new studies and treatments, news about your physicians and practice, etc.
  • Track and encourage online reviews. Be sure your accounts are current with the most used review sites. Provide a dedicated resource and promptly address any negative feedback or concerns.
  • Use testimonials from other Millennials in your marketing.

These are just a few initial suggestions. What else can you team do to build and maintain relationships with Millennial patients and referral sources?