Too often I hear that healthcare today has become corporate, cold and dare I say indifferent.
Indifference is defined as a lack of interest, concern or sympathy. And it is one of the greatest threats to any business, especially a medical practice. Because when customers feel that you don’t care, they will find someone who does.
Patients too frequently report that they feel like “a number,” that no one cares about them as a person. Indifference.
Holocaust survivor and Nobel Laureate Elie Wiesel beautifully said,
“The opposite of love is not hate, it is indifference. The opposite of faith is not heresy, it is indifference. And the opposite of life is not death, it is indifference. Because of indifference, one dies before one actually dies.”
In this world of indifference, dare to be different. Dare to care.