We believe the most successful health care organizations build their marketing programs based on a keen understanding of their customers and community, a vision for what they want to achieve and a solid strategic plan for how they are going to get there. And our team provides the energy, experience, leadership and creativity to help you do just that.
Our full-service firm provides a wide variety of services and support:
Branding
Your brand is your promise to deliver a health care experience for your customers that is specific and unique to your practice, organization or company. Establishing and building this brand is the first step toward successful marketing. We work closely with our clients to help them identify, define, build, communicate and manage their brands.
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Positioning
Positioning is communicating the right message to the right people at the right time. It is how you create an image or identity for your brand in the minds of your target markets. And we have been helping our clients do this successfully for more than two decades.
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Strategic Plan Development
Our expert team is here to help you identify your vision and goals and then chart a course to achieve them. We will help you craft measurable objectives and creative strategies along with a realistic timeline and budget to help you stay on track.
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Retreat Planning
You may have heard the old adage, “people support what they create.” A retreat helps to get everyone in your group on the same page – working toward the same goals and the same future. It provides you time to reflect and helps to establish clear accountabilities and timeframes within your organization. Our expert facilitators can help your group to stay focused and challenge everyone involved to rethink old ways to meet changing demands and expectations.
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Marketing Plans/Plans of Action
Plot your path to achieve your goals and stay on task. At MMI, we believe in helping you create marketing and action plans that are easy to reference and update. Our goal is to provide you a practical, living tool for tracking your progress -- not reams of paper that will sit on a shelf.
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Creative Ad Campaigns
Stand out from the crowd. Our creative team is skilled at marrying simple, memorable messages with striking visuals that attract attention and generate results. And we help to maximize your advertising dollar through cost effective campaigns in the best targeted mediums – whether it be print, radio or television – to reach your target audience.
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Media Opportunity Enhancement
Do you have news to share? Are you the first in your community to perform a new procedure? Do you have a new service or product to introduce? MMI has served as a valuable resource for local and national media. And our experienced team can help you craft your message so that it tells your story, maximizing your exposure and positioning you as a medical leader.
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Community Relations
Who are the people in your neighborhood and how well do they know you? In our high-tech, mass media world, MMI can help you maximize your opportunities for personal, “high touch” marketing. Our team will work with you to develop creative, cost effective community relations strategies that build your organization’s credibility and position you as a leader and friend in your community.
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Patient Service Enhancements
Health care today is increasingly about serving patients. And today’s patients are more empowered than ever. As a result, access, availability, accountability and accommodation are the drivers of any successful health care organization. From organizational assessments and marketing audits to patient surveys, our team can help you evaluate and improve how well you are addressing your patients’ needs.
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Newsletters
Whether you are communicating to patients or referral sources, newsletters can help to keep your customers informed and connected to your organization.
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Website Development
Does your medical practice or organization have an e-identity? For many of today’s tech-savvy consumers, if you don’t have a website, you simply don’t exist. Whether you are creating a new site or revamping an existing one, our team can help guide the process by crafting concise, compelling copy and making design recommendations. We can work with your webmaster and designer or help you find one that can best meet your needs.
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Referral Physician Relations
Effective medical organizations initiate, develop and nurture strong, healthy relationships with potential referral sources. We can assist you with creative, proven techniques to build your referral network and ensure a steady stream of patients for your practice.
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Direct Mail
Whether it is a personal letter or an oversized postcard, the right direct mail piece can spark interest, increase awareness and compel action. Our team can ensure you reach your target market with a message that motivates.
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Brochures & Patient Education Materials
The materials you hand out to your patients should reflect your organization and its brand. We can help you provide professional, easy-to-reference tools that meet your patients’ needs and strengthen your relationship with them.
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