Read Andrea Eliscu’s Latest Book
Consumers are increasingly driving health care. Meet their expectations (what I call the four A’s) -- Access, Availability, Accommodation and Accountability and you can survive – exceed them and you'll be successful!
Drive more business to your practice!
Published by the Medical Group Management Association (MGMA) and tailored to the specific needs and challenges of the healthcare industry, A+ Marketing is as a practical, user-friendly guide chocked full of action plans and real examples from successful medical organizations to help you identify cost-effective marketing opportunities in your individual community.
Learn how to:
- Provide exceptional customer service
- Gain a fresh understanding of patients’ needs
- Maximize profit potential through retail medicine
- Build effective community relations
- Develop “bullet-proof” referral relationships
- Manage media messages
To provide additional insight, I called upon respected colleagues in several areas – customer service, community relations, television, strategic planning, retail medicine and the Internet – to offer marketing secrets from their diverse perspectives.
Use this book to capture and retain your key customers – from patients to referring physicians to even your own staff!
Purchasing Details
A+ Marketing: Proven Tactics for Success is available for purchase through the MGMA at the following rates:
- MGMA member: $72
- MGMA affiliate: $86
- Non-member: $113
A+ Marketing: Proven Tactics for Success Audio CD
Joint MGMA-ACMPE Member: $39
MGMA Member: $39
MGMA Affiliate: $49
Non-member: $59
Volume discounts available!
The publisher, Medical Group Management Association (MGMA), offers bulk discounts on multiple quantity orders of the same item.
- 6-10 Copies — 10%
- 11-50 Copies — 15%
- 51-100 Copies — 20%
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Call toll-free 877.ASK.MGMA (275.6462) or e-mail at service@mgma.com for more information.
To purchase this book or audio CD, visit the MGMA Website for more details.